What’s driving the nation’s fastest-growing chains

Technomic: Menu innovation a key ingredient to building market share

Growth chains of all kinds, from large brands like McDonald’s to small concepts like Roti Mediterranean Grill, rely on menu innovation and differentiation to steal share from competitors as the restaurant industry’s growth as a whole stalls.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish