What’s driving the nation’s fastest-growing chains

Technomic: Menu innovation a key ingredient to building market share

Growth chains of all kinds, from large brands like McDonald’s to small concepts like Roti Mediterranean Grill, rely on menu innovation and differentiation to steal share from competitors as the restaurant industry’s growth as a whole stalls.

Technomic Inc. held its Growth Chain Conference this week in Chicago and outlined the state of foodservice, latest consumer trends and growth chain case studies, including looks at Red Mango, Smashburger and Brick House Tavern and Tap.

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