What to know before taking business overseas

What to know before taking business overseas

NRN speaks with Michael Schaefer of Euromonitor International about his research on international restaurant markets

China and India are perhaps the most talked-about international expansion markets for U.S.-based chains, but researcher Michael Schaefer said restaurants also should consider Colombia and Russia, among other countries.

Schaefer, who heads the consumer foodservice research group for research firm Euromonitor International, recently participated in a presentation on international development at Nation’s Restaurant News’ Multi-Unit Foodservice Operators, or MUFSO, conference.<

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