DUBLIN Ohio Wendy's broke a new TV advertising campaign during Wednesday's "American Idol" finale that focuses on freshness with the tagline, "Fresh, never frozen. Wendy's. That's right."
The campaign is the first work for the 6,600-unit chain by New York-based Saatchi & Saatchi, which became the lead agency on Wendy's $300 million account in January.
The debut spot, called "Kicking Trees," opens on a throng of people in a forest kicking trees. It