Wendy's names Craig S. Bahner CMO

The Wendy’s Co. has appointed Craig S. Bahner as its next chief marketing officer, effective April 2, the company said Wednesday.

Bahner has spent the past 20 years as an executive with retail conglomerate Procter & Gamble. He will report to Wendy’s president and chief executive Emil Brolick.

Bahner’s hire fills the vacancy left by Ken Calwell, who resigned as Wendy’s chie

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