Wendy's highlights freshness in new ad push

Wendy's highlights freshness in new ad push

DUBLIN Ohio Wendy’s is breaking its biggest ad campaign in years on Friday with a focus on product quality and a new bacon cheeseburger meant to take on competitors’ premium burgers.

The Dublin-based chain, a division of Atlanta-based Wendy’s/Arby’s Group, will unveil the new “You Know When It’s Real” campaign with a 60-second commercial premiering during ESPN’s “Football Friday” lineup of programming, including “Sportscenter,” a weekly college-football match-up and “

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