Wendy's cuts back on breakfast to test new products

Wendy's cuts back on breakfast to test new products

NEW YORK Wendy’s/Arby’s Group Inc. said Tuesday that turnaround plans for Wendy’s include the delay of a systemwide breakfast introduction until 2011, as the chain retools its offerings with product tests in just three markets.

Speaking at the seventh annual Cowen & Co. consumer investment conference in New York, company chief executive Roland Smith said Wendy’s missed the mark on its foray into breakfast and will now research and test new menu items and market

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