Wendy's, Arby's to focus on value pricing

Wendy’s/Arby’s Group Inc. said it would focus both its quick-service chains on value pricing this fall, including 99-cent Frosty treats and a new menu at Arby’s featuring 30 items for less than $3.

The Atlanta-based company, which operates or franchises more than 10,000 restaurants, continued to post negative sales trends at both its brands during the latest quarter, including same-store sales drops of 1.7 percent at Wendy’s and 7.4 percent at Arby’s.

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