Wendy's appoints interim CMO

DUBLIN Ohio Paul Kershisnik has been named interim chief marketing officer of Wendy’s International Inc. as the company continues its search to replace Ian Rowden, who resigned in December.

Wendy’s also promoted Bob Holtcamp to senior vice president of brand management from vice president.

Kershisnik and Holtcamp were put in charge of Wendy’s marketing after Rowden resigned to return to his native Australia. Rowden has since accepted a job as chairm

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