Wendy's advertises on digital jukeboxes in bars

DUBLIN Ohio Wendy’s International Inc. has launched an interactive campaign on touch-screen music players in 5,100 bars and nightclubs located within a mile of a Wendy’s restaurant.

The “Core Burger” campaign is featured on the broadband touch-screen media network that San Francisco-based Ecast developed to provide digital music to entertainment venues.

Bar patrons touch the screen to pick a song and also can click on a Wendy’s feature, which shows

Register to view the full article

Register to view this article

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish