Wendy’s yanks Frescatas

DUBLIN Ohio Wendy’s has pulled its Frescata line of deli sandwiches, a product that had been cited by franchisor Wendy’s International Inc. as an important element of the chain’s turnaround effort.

The premium-priced sandwiches were served on rolls that were delivered partially baked to units and completed in the stores, which allowed Wendy’s to tout the sandwiches’ fresh-baked bread. The recipe had been developed in part by Los Angeles’ famed La Brea Bakery.<

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish