Wendy’s wins award for promoted tweet

Twitter, the social-media micro-blogging platform, last week reported that The Wendy’s Co. of Dublin, Ohio, won its 2011 Golden Tweet honors for the most retweets for a less-than-140-character Father’s Day Tweet it had paid for.

And on Tuesday, McDonald’s Corp. bought a “promoted tweet” for most of the day that foreshadows an upcoming Big Mac promotion, which also employs web and Facebook pages.

“Wendy’s offered to donate 50 cents for ev

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