Wendy’s plans get ‘intense’

Quick-service chain moves forward with extensive revitalization program

During Wendy’s fourth-quarter earnings conference call last month, chief executive Emil Brolick launched into his address to investors with a dramatic curtain raiser emphasizing the scope of the changes taking place at the 43-year-old quick-service chain.

“The next three years are going to be the most intense period of change in the history of the Wendy’s brand,” Brolick said. “It will also be the three most intense years of capital investment in We

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Contact: Desiree Torres [email protected]

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