Wendy’s hangs up the red wig

DUBLIN Ohio Wendy’s has decided to scrap its “That’s Right” campaign, which made a ponytailed red wig the center of attention, and replace it with TV spots that focus on food.

The new commercials, aired for franchisees today at their national meeting in Orlando, Fla., open and close with animated depictions of Wendy, the red-haired little girl featured in the chain’s logo. The body of the spots consist of “lingering, mouthwatering photography of Wendy’s premium

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