Wendy’s eyes new beverages, big step-up in breakfast

DUBLIN Ohio Wendy’s International said it will add at least 10 new choices, including beverages unavailable at competing brands, to the menu of its namesake chain during 2007 as part of an updated plan to bolster the company’s financial performance.

The revised strategy also calls for expanding Wendy’s breakfast program, currently in test at about 150 stores, to at least 1,320 units during 2007 and 3,300 stores, or half the now-6,600-unit system, in ’08. The c

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish