Well-planned promotions keep chains’ baseball sponsorships from striking out

Well-planned promotions keep chains’ baseball sponsorships from striking out

Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships.

“It’s not enough just to splash your name on a [sports franchise] property anymore,” said Brett Boyle, a sports-marketing expert and marketing professor in the John Cook School of Business at St. Louis University. “There’s too many other sponsors out there getting in the w

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish