Well-planned promotions keep chains’ baseball sponsorships in play

Well-planned promotions keep chains’ baseball sponsorships in play

Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships.

“It’s not enough just to splash your name on a [sports franchise] property anymore,” said Brett Boyle, a sports-marketing expert and marketing professor in the John Cook School of Business at St. Louis University. “There’s too many other sponsors out there getting in the

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