Walmart hungry for fast-food breakfast sales

BENTONVILLE Ark. After grabbing for a piece of the restaurant industry’s pizza business, Walmart has turned its considerable marketing might to stealing breakfast sales. The retailing giant is airing a commercial that asserts families can save $900 per year by forgoing a fast-food breakfast once a week for a morning meal at home.

“A fast-food breakfast can cost up to $5 per person,” says the 30-second spot. “But a Kellogg’s breakfast like this

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish