Voice of the people

Voice of the people

Brands harness grassroots passion by letting their most loyal customers do the talking

Michael Morrison was 13 when he first visited a Red Robin restaurant and experienced the teenage heaven that is burgers and bottomless fries.

As he grew to adulthood, Morrison’s love for Red Robin also grew. Now 28, the small-business owner and father of four from Spanaway, Wash., said he takes great pleasure in introducing Red Robin virgins to the brand. He takes an active role responding to negative comments on the chain’s Facebook page. And his second child was born in

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.