Virtual gift card trend opens more sales for chains

Virtual gift card trend opens more sales for chains

Applebee’s Neighborhood Grill & Bar has become the latest casual-dining operator to join the increasingly popular virtual gift card game.


At the same time, the Overland Park, Kan.-based chain upped the ante by making the service available from its Facebook fan page and its website.


Bridget Moen, senior brand manager for gift cards at Applebee’s Services Inc., said the “exciting and innovative” nature of virtual gift cards and her chain&rs

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