Variety, visuals help chains sell special soft drinks

Variety, visuals help chains sell special soft drinks

Low-cost, high-margin soft drinks can be great check boosters, but it takes finesse to convince many diners to splurge.

Operators say that mixing up the offerings and altering promotional tactics helps keep beverages top of mind — and harder to resist. 

“Any time there’s water on the table, there’s a missed opportunity,” said Kurt Hankins, senior vice president of culinary and beverage for LongHorn Steakhouse.

So he makes sure that there&r

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: Menu
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.