Variety on the menu as QSR chains seek to energize sales

Variety on the menu as QSR chains seek to energize sales

Variety is the spice of life. It also may be the most needed element to spark sales for quick-service chains.

A plethora of new menu items are set to launch starting this month, and both operators and industry observers say they are hopeful the introductions will help quick-service brands stave off recent erosions in sales. While fast feeders as a whole have held up much better than higher-priced industry segments, sales softened for some large chains in December and Janua

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish