U.S. brands bolster franchising abroad as domestic economy softens

U.S. brands bolster franchising abroad as domestic economy softens

Facing discouraging economic forecasts, gloomy consumers with thinning wallets and a weak U.S. dollar, American restaurant franchisors are hinging their growth plans increasingly on far-away lands.

In recent weeks, many operators have announced that they are setting their sights overseas, where a growing desire for American brands, a comparatively sparse dining landscape and the relative strength of foreign currencies could help to offset slowed domestic growth and minimize the cultur

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