Upscale operators turn to newfangled promotions to maintain guest traffic

Upscale operators turn to newfangled promotions to maintain guest traffic

High-end operators locked in a battle for dwindling dollar share are developing offbeat strategies to increase traffic and showcase more expensive menu items.

Restaurateurs are offering such innovative options as dine-arounds in which co-ops of neighboring Boston restaurants each serve a single course to shared four-course-dinner customers. Elsewhere, breaks from upscale-dining tradition are seen in mix-and-match prix-fixe menus, more à la carte items, less-pricey wine lists and share

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