UPDATE: Schultz details plan to perk up Starbucks

SEATTLE Promising to “reignite the emotional attachment” with customers, Starbucks Corp. chairman Howard Schultz stepped back into day-to-day operations of the coffee giant on Monday, signaling a back-to-basics shift for the chain.

In a flurry of communications with shareholders, financial analysts, employees and even customers, Schultz sketched out a strategy for strengthening what he called “the Starbucks Experience” while simultaneously bolstering the company