Tweak the menu to maximize profits

Glowing reviews and good marketing are integral to a restaurant’s success, but the menu may be the most important way a chef or owner impacts the customers. Consultants and academics agree that a little careful menu engineering, both in the mix of items offered and the way they’re presented, goes a long way toward achieving success. Following are some tips to consider:

Balance your menu. Offset the increased costs of premium menu items, which tend