Turn on, check in, eat out

Turn on, check in, eat out

Check out what your customers are using to “check in.”

Location-based social media, led by the buzz-generating platform Foursquare and the Gowalla application for Android-powered smart phones, as well as Urban Spoon and Twiddish, are “definitely increasing the sense that local is the next big frontier” for restaurant marketers, said Reggie Bradford, chief executive of Atlanta-based social-media consulting firm Vitrue.

Location-based platforms, which essentially combin

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