Troubled economy creates an opening for ad overhauls

Troubled economy creates an opening for ad overhauls

Now more than ever, creative advertising and innovative promotions are the keys to bringing cost-conscious diners into casual-dining restaurants, according to marketing executives for chains in the segment.

The obvious reward is a quick sales increase, and the longer-term benefit is an opportunity to stay top of mind with consumers so that when they become a little freer with their spending, they’ll remember the restaurant that gave them something special.

That was Houlihan’s goa

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