Tropical Smoothie exec upbeat about 2011

Offers and discounts pushed via Facebook and text messages helped offset blizzard losses

While Tropical Smoothie Café’s check average declined slightly in 2010, chief operating officer Mike Rotondo called 2010 a “great year on different fronts” and voiced optimism about positive trends continuing in 2011.

The Destin, Fla.-based smoothie-and-sandwich brand is seeing double-digit gains in same-store sales through the first six weeks of its first quarter and has plans to sustain that momentum with its Summertime Somewhere sweepstakes, he said.

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.