SAN JOSE Calif. The fast-casual Togo's chain is scheduled to roll out a new line of Salad Wraps on April 11.
The sandwiches include a Sante Fe chicken salad, Mediterranean tuna salad, Cobb salad, Asian chicken salad, roasted chicken Caesar salad, taco salad and Farmers Market salad wrapped in a soft, wheat tortilla. Prices, which are the same as the salads, range from $5.49 to $5.99.
Introduction of the wrap line coincides with a "new identity" launch by Togo's, which includes an updated logo, point-of-sale system, and three TV spots emphasizing the brand's appeal to health-conscious and active consumers. The Togo's system includes 263 locations, mostly in California, and all but one are franchise units.