SAN JOSE, CALIF. Togo’s is set to launch three TV spots promoting a new line of Salad Wraps, which are designed as a healthful alternative for its target market of active consumers. —Sandwich chain
The spots show surfers, snowboarders and skiers and carry the tag, “Fuel For Your Fire.” The 263-unit chain, a division of Dunkin’ Brands Inc., has redesigned its logo to depict a human silhouette riding a surfboard-shaped sandwich. SenaReider of San Francisco and Monterey, Calif., created the campaign. —Sandwich chain
The new wraps include Santa Fe Chicken Salad, Mediterranean Tuna Salad, Cobb Salad, Asian Chicken Salad, Roasted Chicken Caesar Salad, Taco Salad and Farmers Market Salad. —Sandwich chain