Tim Horton’s, McD show ‘narrow casting’ can have wide appeal

Oakville Ontario —based Tim Hortons has one of the largest digital-signage networks in North America, with flat-panel, liquid-crystal displays in about 2,100 of its 3,078-plus outlets.

If there is a larger, single-brand network of multimedia displays showing so-called “narrow casting” content in foodservice on this continent, I’ve not heard of it. In general, I read more about large digital-signage initiatives being outside the United States

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