Texas Roadhouse sees results with optimized online listings

Chain’s website traffic jumps 40 percent after SEO efforts

Texas Roadhouse has seen traffic to its website spike after working to optimize its restaurants’ listings on online search engines, said Tyler Durham, the brand’s online-marketing resources coordinator.

The casual-dining chain, which has 345 units in 46 states, does not advertise nationally, making local-store marketing a crucial means of attracting nearby customers, Durham said Wednesday. Because much of that advertising depends on local online searches, Texas Roadhouse so

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