Technomic: Family dining should focus on value

Family-dining chains are well-positioned to take advantage of rising consumer confidence with their diverse menus, flexible price points and family-friendly atmospheres, according to new research from consulting firm Technomic Inc.

Consumers already associate the family segment with value, Technomic found, as 68 percent of customers surveyed said they would be highly like to visit a family-dining restaurant when they want an affordable, sit-down meal, citing a value proposition better

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