Technomic expects alcohol sales to climb

Technomic expects alcohol sales to climb

Technomic has raised its projections for away-from-home alcohol sales for 2010, based on a small uptick in traffic at restaurants and bars.

Consumers still will trade down from the priciest bottles of wine and top-shelf liquors when they return to dining out, officials of the Chicago-based research firm said, but Technomic now expects total alcohol sales to grow 1.1 percent in 2010. At the end of 2009, the firm had anticipated a decline of 2.5 percent in alcohol sales for this year.

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