Technology lets chains give consumers more order channels

Technology lets chains give consumers more order channels

Anticipating greater demand for systems allowing consumers to order food remotely and electronically, operators big and small are adding technologies that enable ordering via text messages and Internet-capable mobile devices.

Members of the budding movement to mobile ordering range in size from segment leader Pizza Hut to three-unit regional player Mooyah Burgers & Fries.

“Considering the number of cell ph

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