Tasti D-Lite prepares for growth with new image, business model

Tasti D-Lite prepares for growth with new image, business model

The frozen-treat wars show no sign of cooling off as summer heats up demand for chilly snacks, and Franklin, Tenn.-based Tasti D-Lite plans to ride that trend to big growth with a refreshed brand image and an aggressive new franchise business model.

No newcomer to the frozen-dessert segment, 22-year-old Tasti D-Lite is trading on its reputation as a low-calorie indulgence with mainstream appeal that has been featured on “T

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