Taste, convenience drive pizza purchases

CHICAGO Pizza may be one of the cheapest, most convenient foods in the United States, but American consumers overwhelmingly turn to pizza over other meal options because of taste, new research shows.

 

Arecent study by consulting firm Technomic found that 62 percent of consumers polled said cravings drove their most recent purchase of away-from-home pizza, compared with 25 percent of respondents who went out for pizza because it’s more convenient than co

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