Tart frozen yogurt chains cultivate a dedicated urban following

Tart frozen yogurt chains cultivate a dedicated urban following

What some people are calling “The Third Coming” of frozen yogurt is happening in New York and Los Angeles, but the jury is still out on whether this infatuation with a newer, high-tech version of a product that fizzled in the early 1980s will blossom into a love affair.

The charge of a new, tart style of yogurt is being led by Pinkberry, a Los Angeles-based chain that debuted in 2004 and now has 24 units there and four in New York. It offers just two flavors—plain and green tea—that

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