Taking on the media circus

Taking on the media circus

When consumers aren’t asleep or deciding where to eat, the odds are they’re watching TV, using the Internet, listening to traditional or satellite radio, reading a magazine, or checking their e-mail, because media use is “the biggest single activity” of any given day.

In addition to that finding by the Center for Media Design at Ball State University, consumers are known to stay involved often with two media at the same time, which the center calls “concurrent media exposure” and defi

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