Tailoring the menu to meet guests' needs

Tailoring the menu to meet guests' needs

The Kruse Report

Decades ago, when the chain restaurant industry was in its infancy and emerging hamburger operators were attempting to establish their presence on a national scale, Burger King broke out of the pack with the cheeky invitation to “Have It Your Way.” The supporting advertising jingle promised that special orders would be cheerfully accommodated, differentiating the brand and establishing the idea of customization as a basic patron prerogative. In the years since, menu-item custom

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.