Tailoring the menu to meet guests' needs

Tailoring the menu to meet guests' needs

The Kruse Report

Decades ago, when the chain restaurant industry was in its infancy and emerging hamburger operators were attempting to establish their presence on a national scale, Burger King broke out of the pack with the cheeky invitation to “Have It Your Way.” The supporting advertising jingle promised that special orders would be cheerfully accommodated, differentiating the brand and establishing the idea of customization as a basic patron prerogative. In the years since, menu-item custom

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