Taco Maker’s text message coupon campaign boosts trial with help from traditional media

Taco Maker’s text message coupon campaign boosts trial with help from traditional media

Jack and Wendy may want to do more interviews. As fellow quick-service mascot Juan Maker, spokesman for The Taco Maker, has shown, new-media marketing can benefit from a complementary push in traditional advertising methods.

The Taco Maker put Juan to work in a hybrid marketing campaign, which combined irreverent spots on talk radio with a text message coupon program that yielded redemption rates of about 50 percent and con

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