Taco Bell readies its first 'avatarsment'

IRVINE Calif. Taco Bell will feature the three winners of its “TV Me!” talent contest in the chain’s first “avatarsment,” scheduled to air during the MTV Video Music Awards on Sunday.

The TV spot will feature the winners as avatars, the virtual representations they created for themselves on Gizmoz.com, a social-interaction website and Taco Bell’s marketing partner for the contest. Consumers created more than 17,000 clips to audition for a role in the commercia