Taco Bell to push healthful alternatives to burgers

IRVINE Calif. Taco Bell plans to run print ads that tout how the items on its newly expanded Fresco reduced-fat menu stack up against “popular hamburgers,” the chain indicated Friday.

The expanded Fresco lineup is being showcased in part to “broaden our appeal beyond our usual target demographic of young males,” said David Ovens, chief marketing officer for brand parent Taco Bell Corp., based here.

The print ads, themed “It’s your choice,” will appe

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