Taco Bell partners with swimsuit model for promo

IRVINE Calif. Taco Bell has tied in to the release of Sports Illustrated’s swimsuit issue with a microsite that allows visitors to become virtual photographers and shoot pictures of model Daniella Sarahyba.

The site, www.directdaniella.com, is part of an integrated campaign that includes print and online advertising, a media tour and an in-store promotion on Taco Bell’s sauce packets. Visitors to t

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