IRVINE Calif. Taco Bell has signed a four-year advertising deal to become the official quick-service restaurant of the National Basketball Association, replacing longtime sponsor McDonald’s Corp.
Taco Bell, based here, and the NBA announced the marketing agreement Thursday. The chain already sponsors nine NBA teams, and parent company Yum! Brands Inc. holds international NBA sponsorship rights for its KFC brand.
Oak Brook, Ill.-based McDonald’s had