Taco Bell has appointed Brian Niccol as its chief marketing and innovation officer, a new position for the brand, parent company Yum! Brands Inc. said Thursday.
Niccol most recently served as general manager and previously chief marketing officer of Pizza Hut, which also is a division of Louisville, Ky.-based Yum. He replaces David Ovens, who stepped down as Taco Bell CMO on Aug. 25.
In his new role, Nicc