Taco Bell CMO David Ovens resigns

Taco Bell chief marketing officer David Ovens has resigned for personal reasons after four years with the quick-service brand, the company said Thursday.

Ovens, who began as CMO at Taco Bell in 2007, was working with company executives on a plan to reignite the brand, said Rob Poetsch, Taco Bell spokesman.

However, citing personal reasons, Ovens has decided to return to Australia with his family.

The chain’s chief executive Greg Creed will lead the marketing team wh