Survey: Taco Bell rebounds from lawsuit

Chain charts slow but steady public image recovery since launching ads touting quality

Taco Bell is beginning to bounce back in the court of public opinion after a false advertising lawsuit targeting the quick-service chain’s beef damaged its brand image earlier this year, according to new research from YouGov BrandIndex.

The consumer lawsuit, which was filed in January, alleged that the 5,600-unit brand’s taco filling contained fillers and extenders and was falsely advertised as beef.

The brand consulting firm, which measures consumer perceptions of c

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