Survey: Food quality seen as significant factor in building customer loyalty

Survey: Food quality seen as significant factor in building customer loyalty

Despite abundant advertising based on the excellence and freshness of mealtime specialties, diners are defecting from many restaurant brands out of frustration with poor food quality, according to a new study by Denver-based Restaurant Marketing Group.

RMG’s 2008 Leaky Bucket Survey, a brand-specific measurement of reasons that restaurants lose customers, found that food dissatisfaction among consumers has grown substantially in some cases since last year.

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