Survey: Consumers will pay more for local, sustainable

Survey: Consumers will pay more for local, sustainable

Diners may not select a restaurant based on its offering of local or sustainable fare, but they might be willing to pay more for such dishes, a survey by Mintel International found this week.

When it comes to deciding where to dine out, most consumers, or 74 percent of those surveyed by Chicago-based Mintel, base their decision on what’s on the restaurant’s menu, while 69 percent said “price” and 67 percent said “convenience” were driving factors.

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